l'histoire linstan expert chasse d'eau

The Audacious Beginnings

Hello!
We're Lindsay and Stanislas, two inseparable lovers since we were 17. Together, we decided to combine our talents and energy to help French people solve their plumbing problems, while adding a personal touch through video troubleshooting. Our initial vision? We hadn't clearly defined it at the beginning. Above all, we wanted to work together.

The Audacious Beginnings

Hello!
We're Lindsay and Stanislas, two inseparable lovers since we were 17. Together, we decided to combine our talents and energy to help French people solve their plumbing problems, while adding a personal touch through video troubleshooting. Our initial vision? We hadn't clearly defined it at the beginning. Above all, we wanted to work together.

l'histoire linstan expert chasse d'eau

First Steps: A YouTube Adventure

Year 2017

It all started in our apartment in Saint-Jean-de-Luz, with a simple idea: post a YouTube video explaining how to repair a Geberit concealed toilet flush. Our goal? To promote our repair services via video conferencing. To our surprise, this first video was a real hit! Building on this success, we launched a small website and offered free consultations via WhatsApp. These early days allowed us to better understand our market and make ourselves known.

1st Youtube video

Lou, 8 years old, repairs his Geberit

The Aquastop Siamp promotion

depannage-en-visio-linstan-chasse-d-eau
The Ascent

Year 2017 - 2019

Views on our videos continued to climb, and our video conferences quickly became profitable. We reached 1,000 subscribers on YouTube and made a radical decision: to leave the Basque Country and settle in Bangkok, Thailand. Far from distractions, friends, and family, we focused on our strategy. Within six months, we signed a partnership with the sanitary manufacturer Siamp, creating maintenance and promotional videos for their marketing. Other major partnerships also materialized with Leroy Merlin and masalledebain.com.

Enlargement and New Horizons

Year 2019-2020

Invited by Siamp to exhibit at the Ideobain trade show in Paris, Stanislas presented the range of built-in toilets while I promoted our videoconferencing services. This period also marked our entry into Station F, the world's largest startup incubator, created by Xavier Niel. We formed a number of prestigious partnerships and turned down several fundraising offers with the aim of remaining independent.

linstan incubé a station f

Unforgettable entrance to Station F

partenariat siamp salon ideobain linstan

Ideobain with Siamp Monaco

What an opportunity to spend a few days with plumbing industry leaders! Chat with plumbers and professionals and showcase the EXTRA range!

partenariat salon ideobain linstan avec siamp

Siamp Monaco's interview

Marc-Robert Jean, Marketing Director, is one of the first people to have placed their trust in us!

MY BATHROOM.COM

Pierre Orsini suggested we collaborate on the idea of ​​a technical study via videoconference.

partenariat-startup-leroy-merlin-linstan

LEROY MERLIN

Our videoconferencing support service was offered to Leroy Merlin customers. A rewarding experience!

THE HELPERS PROMOTION

We managed a team of repair technicians via video. It was a complex and stressful experience, LOL!

A Winning Strategic Pivot

Year 2021

We realized that people who were using our videos needed spare parts.
Online sales became our new priority. It was an immediate success and the reviews were positive.
flooded in. We then decided to focus on our own brand.

New premises, new ambitions

Year 2022 - 2023

As we grew, we moved into a warehouse in Bayonne. Between construction and the day-to-day running of the business, we were close to burnout. Fortunately, the arrival of Lindsay's brother Hugo to manage logistics was a breath of fresh air. Thanks to him, we were able to focus on redesigning our site, moving from Wix to Shopify to offer a better experience to our individual and professional customers.

The warehouse in Lahonce

Our video studio

Our guarantee

PIAFOU, the joy of living

The Modern Era of Linstan

Year 2024

We expanded our office to separate logistics from the video studio. Launching our new Shopify site in September was a huge success. We're proud of our 5-star rating, with 1,400 Google reviews and 700 Trustpilot reviews. New YouTube videos are ready to be published, and we continue to support our customers with ever-increasing passion and innovation.

This is our story, an adventure full of challenges and successes, which we share with you with a smile and a desire to always do better. Thank you for being part of our journey!